Friday, September 19, 2008

McDonaldize This

The term McDonaldization was term coined by sociologist George Ritzer in his book titled, The McDonaldizaiton of the Workplace. Ritzer used Max Weber's ideas on bureaucracy as a spring board to demonstrate how corporations can affect society.

The book points out that a company cannot have power over it's workers without efficiency, calculability, predictability and control. If any of these four things are missing there can (and will be) a shift in power.

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